Presented by Perth Design Week. A conversation with leading architects and the people who engage them on the stories behind the projects.

The idea of 'design' is commonly associated with ‘what something looks like’. While 'business' is associated with 'financial profit and loss'. But design is actually intrinsically linked with business in a number of ways.

Design isn't just an idea or what something looks like but a process. It's all of the decisions that are made and the thought processes along the way that lead to the success, or failure, of a project. It's a collaboration and a team effort.

Photos by David Broadway / Instagram @davidbroadway